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It's counterintuitive but I think it's true.
We struggle to find time to stretch our creative muscles.
But modern creativity doesn't come with more freedom.
It comes with more restriction.
Think of Morning Pages.
It became *wildly* successful among creative professionals because it forces you to write 3 pages.
No more, no less.
It forces you to write first thing in the morning or as soon as you wake up.
It doesn't ask you to sit and write whenever your mood strikes. No. It should be done as soon as you wake up.
It doesn't ask you to write as long as you want. No. It asks you to stick to 3 pages.
That's how you unlock your creativity.
With restrictions. Not with freedom.
Think of tweets, insta stories, tik-tok's viral 1-min videos, YouTube shorts, and now, this nicheless blog post with 300 words.
Modern creativity isn't about finding freedom to stretch your creative muscles.
It's about restrictions.
But, how far should you go with these restrictions?
Where should you stop so that it doesn't become suffocating?
So that you don't accidentally create a platform where creatives cannot thrive anymore?
Can you think of any platforms with restrictions that didn't become successful among creatives?
Can you think of platforms where there are NO restrictions whatsoever and became unsuccessful?
According to me, they are Facebook and LinkedIn.
Sure, they are successful when you look at their revenue numbers.
But they are often ridiculed for their cringey content.
Tik-Tok was initially ridiculed because it was popular among teenagers and not the *intellectual* batch.
But, now? They embrace it.
What changed? Absolutely nothing. Creativity among Tik-Tok users just took time to produce meaningful creative content.
So, what creative restrictions are you following next time you sit down to write? Or, paint? Or, build?